Strategic Plan

I. VISION AND MISSION

Vision
To guide & empower military from all eras and branches towards well-adjustment, renewal and healing.
Mission
To provide the means for military members and their families to gain the resources, support & guidance necessary for the restoration and renewal of their lives.
Motto
Working to make a difference in our community.

II. CORE VALUES

We value and respect all military and Veterans seeking support.
We create an environment that fosters committed community integration, belonging and social connectedness  for the current and former military members we serve.
We engage in and promote the access of resources to all military and Veterans and improve their quality of life.
We practice the highest ethical behavior and personal integrity.
We implement responsible financial management in the development of resources and programs.

III. STRATEGIC GOALS AND STRATEGIC OBJECTIVES

GOAL 1. Expand outreach initiative to better connect with Veterans.

Objective 1.1 Develop and maintain connections with community partners, service providers and volunteers through various social networks.
Objective 1.2 Develop a digital peer to peer support structure model to provide support systems for military and Veterans.
Objective 1.3 Implement program improvement and accountability procedures, including a database management system.

GOAL 2. Full implementation of Housing and Health & Wellness programs to improve service delivery to Veterans.

Objective 2.1 Partner with appropriate providers to implement Health & Wellness program.
Objective 2.2 Partner with appropriate community members and organizations in support of the development of the Veteran housing program.
Objective 2.3 Engage with professionals, providers and specialists to develop strategy on delivery of services through online support programs for Health & Wellness Initiatives.

GOAL 3. Become recognized as a strong local program through partnerships with other local and national organizations to improve our effectiveness.

Objective 3.1 Promote Pink House Charities by partnering with communications firms and businesses committed to hiring Veterans.
Objective 3.2 Design and implement a survey and evaluation to measure positive outcomes.
Objective 3.3 Engage in social media to increase visibility and online presence of Pink House Charities.

GOAL 4. Cultivate and build investor relationships to secure sustainability of Pink House Charities.

Objective 4.1 Create and maintain a strategic plan for fundraising.
Objective 4.2 Develop a strong investor database (develop, cultivate and enhance relationships with investors).
Objective 4.3 Access diversified revenue funding streams (major gifts, online/event fundraising, planned giving).
Objective 4.4 Support sound structure for organizational fiscal management and reporting.
Objective 4.6 Establish Board specific goals to cultivate important relationships and to assist in fundraising initiatives.

GOAL 5. Develop procedures to maintain and improve organizational communications Efforts.

Objective 5.1 Establish and implement specific goals for communication with internal and external stakeholders.
Objective 5.2 Maintain strong communication between and among staff, Board, and other stakeholders.
Objective 5.3 Develop and implement an Annual Board and Staff Retreat.
Objective 5.4 Provide training and support for all Board members and staff on the Strategic goals and objectives.
Objective 5.5 Continually acknowledge staff performance and provide necessary professional development that supports the growth of each staff member.
Objective 5.6 Ensure effectiveness through objective, periodic programmatic reviews.

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